CORPORATE FANMAIL
Blood is Bountiful
The responses
to our corporate fan letters keep pouring in. As the Fourth
of July weekend approached, it seemed like there was plenty
of love to go around on all sides:
Dear Bounty©
people,
Thank you ever so much for making such wonderful paper towels
for my domestic use. Over the past 18 months, I have used
your magnificent products to sop up everything from orange
juice to blood to turpentine and have found that THERE REALLY
IS NO CLEANUP JOB THAT IT TOO TOUGH FOR BOUNTY©! It really
is the Quicker Picker-Upper! Keep up the good work.
Sincerely,
Kevin McElwee
Buffalo, NY
P.S.
Please pass these comments on to the people directly responsible
for designing Bounty© paper towels and continuing to
ensure that no finer product is available anywhere. Their
important work should not go unrecognized. Were it possible,
I should like to shake their hands and say, "Well done," but
for now, these somewhat impersonal electronic words shall
have to do.
From: bounty.im@pg.com
Thanks for your nice comments about Bounty, Kevin! We love
to hear from our loyal Bounty fans, and I'm sharing your compliments
with the rest of the Bounty Team.
I'm sure it'll make their day!
USA Bounty
Team
Dear Haagen-Dazs,
A lot of people are confused about what your name means, but
not me! I know it means just one thing-- GREAT ICE CREAM!!!
I have
been out of jail now for thirteen months and am doing great.
Thanks to Haagen-Dazs ice-cream, I know: I WILL NEVER HARM
A CHILD AGAIN!!!
Thanks
again for making a great product, and don't ever be ashamed
of your wonderful SCANDINAVIAN HERITAGE!
Sincerely,
Matt Taibbi
Buffalo, NY
Dear Mr. Taibbi,
Thank you for taking the time to contact us about Haeagen-Dazs(R)
Ice Cream. We appreciate your kind and thoughtful comments.
At Nestle, we are dedicated to you and your family throughout
every phase of your lives. Your feedback is valuable to us,
as it helps us to improve our products and services.
With more than a century of experience making the food your
family loves, we are committed to providing you with products
that live up to your high standards for taste, quality, nutrition
and enjoyment - in short, "the very best."
Thank you again for your feedback. We appreciate your loyalty
to our products and hope to exceed your expectations in the
future.
Sincerely,
Maryanne Makowski
Consumer Response Representative
Dear Regal
Cinemas!
You make the best moviehouses, and you always show the really
good movies too. I love when my mommy takes me. The seats
are so comfortable I want to live there. (The poor grades
are for when you were out of Jujyfruits!)
Kevin,
age 12
[Note:
The Regal Cinemas online comment card included 20 separate
categories (broken down into four separate subcategories)
to be judged on a 4-rating scale from "excellent" to "poor."
Our 12-year-old Kevin rated all of the them "excellent," except
for two "poor" marks on "Selection of Concessions" and "Availability
of Product" under "FOOD SERVICE." Actual comments, however,
were restricted to a maximum of just 255 characters. The online
comments form for AMC Theatres, meanwhile, asked for a 5-point
rating of 13 separate categories and offered no space for
individual comments at all.]
Dear Mr. McElwee:
We have received your comments regarding your visit to our
Elmwood Regal Center 16 location. I have forwarded your comments
to the district manager for his review with and congratulations
to the theatre manager.
On behalf of Regal Entertainment Group, I would like to thank
you for taking the time to let us know of your pleasant visit
to our theatre. It is always a pleasure to hear from happy
customers. I am sure the staff at our Elmwood Regal Center
16 will be happy to receive a copy of your comments.
Once again, I thank you for your time and consideration. We
value your patronage and look forward to your next visit.
Sincerely,
Clint Roberts
Customer Relations Associate
Dear Arm
and Hammer,
I'm a loyal customer who's writing to tell you that you have
the coolest logo in the world!!! It's like an arm with a hammer
in it!
I use
your baking soda for a variety of purposes, both hygienic
and culinary! I use it to make my teeth whiter, and I even
use it to make a GLISTENING WHITE CAKE FROSTING!!!
Sometimes
I get so happy, I just want to turn over a box of Arm and
Hammer Baking Soda onto my head!
Thanks
for everything!
Sincerely,
Matt Taibbi
[Eds.
note: Arm and Hammer did not send a written reply, but did
send us a coupon for a free box of Baking Soda product--perhaps
to turn over onto our heads. See illustration...]
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